Our FAST Heroes campaign is breaking records, thanks to the enthusiasm of over 20,000 superheroes who took part in a bid for a GUINNESS WORLD RECORDS™ title.
Officially Amazing! That was the verdict of GUINNESS WORLD RECORDS™, the ultimate authority on record-breaking achievement, when FAST Heroes went to London to be honoured for creating the world’s largest online photo album of people wearing superhero costume masks.
Just weeks after its first birthday, this worldwide stroke awareness campaign lived up to its superhero theme. For the record attempt, undertaken to celebrate the campaign launch, participants had been asked to upload a photo of themselves wearing a superhero mask via the online campaign photo booth. In total, 20,350 unique photos were submitted, with children, parents and grandparents sharing “superhero selfies” from all around the world. People from 20 countries took part, helping create a brilliant collection of images.
FAST Heroes is an award-winning campaign, aimed at children between the ages of 5 and 9, that seeks to improve recognition of the signs of stroke, as well as the need to call an ambulance straight away if a stroke is suspected. The campaign leverages children’s amazing enthusiasm for learning and sharing, encouraging them to spread the knowledge to the rest of their family, particularly to their grandparents.
Through incidental learning, families and communities become more aware and better prepared if a stroke occurs.
Jan van der Merwe from the Angels Initiative, who leads the FAST Heroes campaign, said: “Succeeding in achieving such an impressive GUINNESS WORLD RECORDS™ title is a great way to show the huge engagement and support that the FAST Heroes campaign is receiving from around the world. We’re delighted that over 150,000 children have taken part via their school so far and helped pass potentially life-saving knowledge onto their families.”
Sheila Martins, Neurology Professor and President elect of the World Stroke Organisation which supports and endorses the FAST Heroes campaign, said: “One in four of us will have a stroke in our lifetime, so it is a prominent issue that touches many of us. Worldwide, stroke is the second leading cause of death and the third leading cause of disability.
“However, stroke is treatable. People who have a stroke need access to quality care as quickly as possible, so increasing awareness of the key symptoms is vital. Children can help make a real difference by sparking interest amongst their wider family. The overarching aim is to help ensure that when stroke strikes, our parents and grandparents can survive with their lives intact thanks to effective and fast treatment.”
The FAST Heroes campaign continues to recruit new teachers and schools as it works towards it goal of educating a million children from across the world about stroke – a mission that is Officially Amazing.
